By now, the Web is ablaze with the news that Virgin America has upped the ante to be hipper-than-thou. It’s added to its mood-lit cabins and sassy service by becoming the world’s first airline to offer in-flight absinthe.
To the best of my understanding, part of the proper absinthe preparation involves lighting it on fire. It’ll be interesting to see if that happens. Maybe just in first class?
I have to pan this move as style over substance. I don’t actually know anyone who has tried absinthe and liked it. Or tried it and wrote a magnum opus. But it’s trendy with hipster doofi (my plural for the word “doofus”) and artsy wanna-bes. Next thing you know, Virgin will do away with seats in economy class and just have a rave while airborne. Despite my snarkiness, I’m still looking forward to trying Virgin out sometime.
But let me be the first to call on JetBlue to fire back by becoming the world’s first airline to serve Dogfish Head beer in-flight. Now that would be a triumph of taste over tinsel.
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You gotta luv the “Balls” Virgin is showing by serving absinthe. Due to lack of information, most liquor stores, bars and restaurants are hesitant to serve absinthe due to its high alcohol content.
A bit of ballsiness is almost always a good thing, really. This certainly snared them a good bit of press, eh?