I’ve never rented a Wicked Camper. I’ve never even been inside one. Still, I absolutely love them for their skating-the-edge-of-good-taste humor.
And now Wicked is coming to America, bringing its crude and irreverently painted rental vans and distinct Aussie sense of humor starting in April 2009. They’ll open in Los Angeles and San Francisco to enrich our continent with cheap vans and even cheaper laughs. Soon, you’ll be seeing vans emblazoned with “If only men were as satisfying as chocolate …” or Black Sabbath logos in the United States.
My first encounter with a Wicked Camper was in Australia. I spotted an oddly painted, rough-around-the-edges van covered with a funny mural. I thought some crazed hippie had just taken some brushes to an old van and slapped a URL on there for a personal Web site or something.
From New Zealand Volume 1
Then, I started seeing them just about everywhere – all with different murals, jokes and off-color messages (and often an unshaven/unshowered German at the wheel). And I realized this was actually a rental company. According to its Web site, Wicked has artistic volunteers paint the vans – well, some are artistic!
From Australia
I was delighted to spot Wicked Campers in New Zealand … it was just a symbol that I was in a fun country, and it brought back great memories of Australia. It’s great to see a company that carves out an image that some will love, and others will hate – and embraces that. They even advertise that, if [...]
